{"id":12205,"date":"2026-03-23T23:53:39","date_gmt":"2026-03-23T23:53:39","guid":{"rendered":"https:\/\/medical-article.com\/?p=12205"},"modified":"2026-03-23T23:53:39","modified_gmt":"2026-03-23T23:53:39","slug":"why-pure-dtc-doesnt-work-in-healthcare-per-muse-capital","status":"publish","type":"post","link":"https:\/\/medical-article.com\/?p=12205","title":{"rendered":"Why Pure DTC Doesn\u2019t Work in Healthcare, Per Muse Capital"},"content":{"rendered":"<p><a href=\"https:\/\/medcitynews.com\/2026\/03\/dtc-healthcare-muse-capital\/\"><\/a><\/p>\n<p>Rachel Springate, general partner at Muse Capital, said the next wave of healthcare startups will be driven by consumer demand \u2014 but pure direct-to-consumer models rarely work. Companies like Midi Health, Mavida Health and Mahmee are showing a different path: starting with patients, collecting outcomes data, and integrating with clinicians, payers and the broader healthcare system.<\/p>\n<p>The post <a href=\"https:\/\/medcitynews.com\/2026\/03\/dtc-healthcare-muse-capital\/\">Why Pure DTC Doesn\u2019t Work in Healthcare, Per Muse Capital<\/a> appeared first on <a href=\"https:\/\/medcitynews.com\/\">MedCity News<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rachel Springate, general partner at Muse Capital, said the next wave of healthcare startups will be driven by consumer demand \u2014 but pure direct-to-consumer models rarely work. Companies like Midi Health, Mavida Health and Mahmee are showing a different path: starting with patients, collecting outcomes data, and integrating with clinicians, payers and the broader healthcare&#8230;<\/p>\n","protected":false},"author":0,"featured_media":12206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medicine"],"_links":{"self":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/12205"}],"collection":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12205"}],"version-history":[{"count":0,"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/12205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/media\/12206"}],"wp:attachment":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}