{"id":9050,"date":"2025-10-21T16:08:26","date_gmt":"2025-10-21T16:08:26","guid":{"rendered":"https:\/\/medical-article.com\/?p=9050"},"modified":"2025-10-21T16:08:26","modified_gmt":"2025-10-21T16:08:26","slug":"sami-inkinen-virta-health","status":"publish","type":"post","link":"https:\/\/medical-article.com\/?p=9050","title":{"rendered":"Sami Inkinen, Virta Health"},"content":{"rendered":"<p><em>Virta Health is in the diabetes reversal business. It\u2019s a medical group that for a decade has been aggressively coaching people with diabetes and cardiometabolic disease to radically change their eating habits\u2013basically to eat the right things for them, to saity. Some how in a nation obsessed with processed food and carbs they have succeeded for a lot of people. And the business is growing fast, with over $160m in annual run rate. Ten years in since it started I spoke with CEO Sami Inkinen about how and why it works, and what the future for this approach is in a world of GLP1s (and no there\u2019s no GLP sales in that revenue number!)\u2013<strong>Matthew Holt<\/strong><\/em><\/p>\n<div class=\"wp-block-embed__wrapper\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Virta Health is in the diabetes reversal business. It\u2019s a medical group that for a decade has been aggressively coaching people with diabetes and cardiometabolic disease to radically change their eating habits\u2013basically to eat the right things for them, to saity. Some how in a nation obsessed with processed food and carbs they have succeeded&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9050","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/9050"}],"collection":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9050"}],"version-history":[{"count":0,"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/9050\/revisions"}],"wp:attachment":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}