{"id":9558,"date":"2025-11-13T05:59:33","date_gmt":"2025-11-13T05:59:33","guid":{"rendered":"https:\/\/medical-article.com\/?p=9558"},"modified":"2025-11-13T05:59:33","modified_gmt":"2025-11-13T05:59:33","slug":"is-direct-to-consumer-dtc-drug-pricing-an-effective-way-to-make-drugs-more-affordable","status":"publish","type":"post","link":"https:\/\/medical-article.com\/?p=9558","title":{"rendered":"Is Direct to Consumer (DTC) drug pricing an effective way to make drugs more affordable?"},"content":{"rendered":"<p>That is the topic of a recent <em>BioSpace<\/em> article titled \u201c<a href=\"https:\/\/www.biospace.com\/business\/how-effective-will-trumprx-and-other-direct-to-consumer-drug-pricing-initiatives-be\">How Effective Will TrumpRx and Other Direct-to-Consumer Drug Pricing Initiatives Be?<\/a>\u201d  A am quoted in the article as follows: <\/p>\n<p>While [direct-to-consumer] DTC has been a growing trend in biopharma for nearly two years now\u2014Lilly <a href=\"https:\/\/www.biospace.com\/lilly-launches-direct-to-consumer-website-services-to-support-weight-loss-drug-sales\" target=\"_blank\" rel=\"noopener\">launched<\/a>\u00a0LillyDirect in January 2024\u2014the number of drugmakers looking to sell their products directly to patients has spiked in recent months.<br \/>Drug pricing is a delicate issue and pharmas have long been under pressure to improve access to medicines. \u201cThe goal of drug pricing is to set them high enough so pharmaceutical companies are incentivized to fund the research and development needed to bring new drugs to the market,\u201d Jason Shafrin, senior managing director of the Center for Healthcare Economics &amp; Policy at FTI Consulting, told\u00a0<em>BioSpace<\/em>\u00a0in an email.<br \/>On the flipside, drugs must be priced \u201cso that the benefit to society outweighs the cost,\u201d he added.<br \/>On both counts, Shafrin, along with other experts that spoke to\u00a0<em>BioSpace<\/em>\u00a0for this piece, questioned the effectiveness of the DTC approach.<\/p>\n<p>You can read the full article <a href=\"https:\/\/www.biospace.com\/business\/how-effective-will-trumprx-and-other-direct-to-consumer-drug-pricing-initiatives-be\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>That is the topic of a recent BioSpace article titled \u201cHow Effective Will TrumpRx and Other Direct-to-Consumer Drug Pricing Initiatives Be?\u201d A am quoted in the article as follows: While [direct-to-consumer] DTC has been a growing trend in biopharma for nearly two years now\u2014Lilly launched\u00a0LillyDirect in January 2024\u2014the number of drugmakers looking to sell their&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9558","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/9558"}],"collection":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9558"}],"version-history":[{"count":0,"href":"https:\/\/medical-article.com\/index.php?rest_route=\/wp\/v2\/posts\/9558\/revisions"}],"wp:attachment":[{"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medical-article.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}