Healthcare Marketing: Key Trends Shaping 2025

From a marketing perspective, there are three significant trends to watch in 2025 — strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms. The post Healthcare Marketing: Key Trends Shaping 2025 appeared first on MedCity News.

Read More

Links

Sanofi joins 340B lawsuit. Kaiser behavioral health workers on strike. Apologia of PBMs. Status of brain-computer interfaces.  How old is the moon?

Read More

John Zutter, Lantern Care

John Zutter is the CEO of Lantern Care which is a company managing specialty care. It has evolved from a centers of excellence model, and changed its name from Employers Direct earlier this year. The trick is product expansion into the expensive stuff, especially cancer care, infusion and specialty surgery. John has thought a lot…

Read More