Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes. The post Healthcare Marketing is Missing the Mark in Three Big Ways appeared first on MedCity News.
For the healthcare industry, this crisis isn’t just about financial risk — it’s about consumer trust. When patients can’t afford care, they disengage, often convinced the system isn’t built for them. And when trust erodes, so do outcomes — because people who don’t trust the system are less likely to seek care at all. The…
This volume examines findings about trusted sources of vaccine information from the latest KFF Tracking Poll on Health Information and Trust. It also explores how the misrepresentation of studies and policy developments contribute to health narratives around vaccines, HIV and PrEP. Lastly, it summarizes new research on the use of generative AI to counteract vaccine…
HAYA Therapeutics’ drugs hit targets in the dark genome, the part of the genome that does not code for proteins but plays a key role in regulating gene expression. With the Series A funding, the startup will enter Phase 1 with of a genetic medicine addressing fibrosis that leads to a type of heart failure….
PHOENIX — As an Arizona bill to block people from using government aid to buy soda headed to the governor’s desk in April, the nation’s top health official joined Arizona lawmakers in the state Capitol to celebrate its passage. Health and Human Services Secretary Robert F. Kennedy Jr. said to applause that the legislation was…
On the eastern plains of Colorado, in a county of less than 6,000 people, Lincoln Health runs the only hospital within a 75-minute drive. The facility struggles financially, given its small size and the area’s tiny population. But for over a decade, the Hugo, Colorado-based health system has remained afloat partially thanks to a surprising…
The latest KFF Survey of Immigrants finds that immigrants’ worries about detention or deportation have risen sharply since 2023, even among lawfully present immigrants and naturalized citizens. This poll finding includes new insights about immigrants’ attitudes and experiences during the early days of President Trump’s second term.
During his second term, President Trump has implemented an array of immigration policy changes focused on restricting immigration and increasing interior immigration enforcement efforts. These policy changes include restrictions on both lawful and unlawful immigration into the U.S., increased interior enforcement activities to support mass deportation, attempts to end birthright citizenship for the children of…
Cedars-Sinai and Redesign Health launched a new innovation center seeking to build digital health startups from the ground up. These startups will focus on four main areas: care access, personalized medicine, provider workflows and care coordination. The post Cedars-Sinai, Redesign Health Launch New Digital Health Startup Builder appeared first on MedCity News.
During a recent panel, several employers shared the strategies they’ve implemented to support employees, including direct contracting and virtual support groups. The post How 4 Employers Are Supporting Workers Through Challenging Times appeared first on MedCity News.