Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes. The post Healthcare Marketing is Missing the Mark in Three Big Ways appeared first on MedCity News.
This annual survey of employers provides a detailed look at trends in employer-sponsored health coverage, including premiums, worker contributions, cost-sharing provisions, offer rates, and more. This year’s report also looks at how employers are approaching coverage of GLP-1 drugs for weight loss, including their concerns about utilization and cost.
One August afternoon in 2023, Angela Martin’s cousin called with alarming news. Martin’s 74-year-old aunt had been mauled by four dogs while out for a walk near her home in rural Purlear, North Carolina. She was bleeding heavily from bites on both legs and her right arm, where she’d tried to protect her face and…
A un niño le apareció un sarpullido después de cuatro días sin que le dejaran cambiarse la ropa interior. Otro pequeño, aburrido y abrumado por la desesperación, comenzó a golpearse la cabeza. A un menor con autismo y trastorno por déficit de atención no le dejaron tomar su medicamento, a pesar de las súplicas de…
As bird flu continues to circulate among animals in the U.S. with some human cases, about six in 10 (58%) people overall have at least “a fair amount” of trust in the Centers for Disease Control and Prevention (CDC) to provide reliable information about bird flu, though only 21% have a “great deal of trust,”…More
KalVista Pharmaceuticals’ Ekterly is now FDA approved for treating acute swelling attacks from hereditary angioedema. The KalVista tablet provides an alternative to injectable or infused HAE medications from companies such as Takeda Pharmaceutical and CSL Behring. The post KalVista Drug Gets FDA Approval for Treating Acute Swelling Attacks From Rare Disease appeared first on MedCity…
New members were chosen just days before vaccine advisers to the CDC’s Advisory Committee on Immunization Practices meet
Sumana Reddy, a primary care physician, struggles on thin financial margins to run Acacia Family Medical Group, the small independent practice she founded 27 years ago in Salinas, a predominantly Latino city in an agricultural valley often called “the salad bowl of the world.” Reddy can’t match the salaries offered by larger health systems —…
[Sponsored] In an interview, UberDoc CEO Sean Kearney described how it is carving a niche for healthcare that better serves patients and physicians. The post Moving Beyond an Insurance-Based Framework for Healthcare appeared first on MedCity News.
Over the past decade, Abbott and Dexcom — the two largest makers of continuous glucose monitors — have been teaming up with medical device companies that sell automated insulin delivery systems. Industry experts think these partnerships are smart moves to stay relevant in the rapidly-developing diabetes care space. The post The Surprising Rivalries-Turned-Friendships That Are…