Efforts to correct misinformation can unintentionally amplify it by increasing engagement, repetition, and visibility. During times of low trust, even debunked claims can erode confidence in health institutions. Communicators can limit amplification by focusing on verified facts, using prebunking and strategic debunking, and strengthening trust with credible messengers.
From Margins to Mainstream: How Amplification May Be Giving Misinformation New Reach
